What if every store in the mall relied on the loudspeaker to continually tell everyone all at once their hours and how to find them? No one would prefer that to a mall directory or search engine.
It’s human nature to want to find what we’re looking for right when we want it.
For most businesses communicating with customers online, their digital marketing strategy has changed over the past 10 years. Authors like Seth Godin and businesses like HubSpot taught us how to flip the funnel with permission-based Inbound Marketing.
Inbound Marketing is content like maps and buyer’s guides that help customers find you when they’re ready to buy. The goal is to be found and trusted at the right time, the opposite of ‘spray and pray.’
Marketing dollars continue to move away from outbound marketing like spammy eBlasts, annoying TV/Radio ads, and junk direct mailers.
As an inbound marketing agency with award-winning web design and web development experience, Livadas Consulting is well-suited suited for the job of developing inbound marketing campaigns that work.
Connect with us to learn more about generating targeting content and our Inbound Marketing services.