September 11, 2016 Nik Livadas

Meet the Marketing Interns

You may have noticed our last Updates blog post was a call for interns. We’re pleased to announce that our squad has now scaled to include Abigail Austin and Sandra Malinowski! Abby and Sandy are two Rochester Institute of Technology students we are happy to work with us at Carlson Cowork this semester.

While taking Principals of Advertising with Professor Strauber, they’re gaining college credit, and gaining “real-world” experience working here at Livadas Consulting. We continue to grow by boosting the online presences of business owners and marketing interns contribute to our mission: “Never stop connecting.”

During their first month, the marketing interns went through a formal onboarding process that began with collaborative training sessions and earning certifications from HubSpot for Inbound Marketing.

We’re getting to know them better as we work together with them on Social Media Management, Pay Per Click Management, and Content Marketing campaigns. Here are their responses from our modern Q&A:

Who are you and where you were born?
Abby Austin, Rochester NY

What do you do for fun here in Rochester, NY?
I spend a lot of time at Canandaigua lake during the summer months. Rochester is located close to so many finger lakes and they are all so beautiful and relaxing! We also have a ton of museums and restaurants downtown. Park Ave is a great street to walk down on a nice night.

Do you identify with the term Millennial?
My age group is right on the edge of millennials and generation z. We have less experience working with traditional practices and more of new media work. Millennials are the transitioners from traditional to new media and we fall right on the edge. I am excited for all of the Generation Z members to enter the workforce because I know we all have a lot of new and exciting ideas for digital marketing!

What would you like to do after graduation?
I would love to work in the advertising/digital marketing field, preferably in a city further south (maybe the Carolinas). As a hobby for my adult life, I am interested in house flipping. It seems fun to redesign an entire house and sell it for profit!

What have you learned at RIT that you were able to apply for this internship?
The concepts from marketing/advertising classes seem to all apply. We’ve studied a lot of traditional marketing practices and how they are evolving into new media marketing.

What’s it like interning in a cowork environment?
There are new people to talk with every day, everyone has a unique story that they are all willing to share. There are so many different fields in one building; which creates many opportunities to expand knowledge and network.

What is the one social channel you can’t live without?
Snapchat! I love to send updates throughout my day to my family and friends. It allows me to interact in real time with the people I can’t see every day.

What’s your favorite YouTube video you saw this year?

I love to watch videos made by world travelers. Technology has made it easy for anyone to create professional looking videos. It’s fun to live vicariously through these travelers and dream of seeing the world one day too!

What’s your favorite client Livadas Consulting works with?
Guilty Soles! How could I not love all the shoe shopping (I mean marketing research) that we get to do here? P.S. check out their online store 😉 www.guiltysoles.com

In order to help business owners improve their online presence, what should our next Updates topic be?
We could highlight the different social media channels and talk about what type of marketing is most successful on each one. Social media is growing rapidly and becoming a prime outlet for digital marketing.


Who are you and where you were born?
Sandra Malinowski, Washington DC

What do you do for fun here in Rochester, NY?
Since I wasn’t born here I am still discovering Rochester and what it has to offer. I do enjoy exploring any and all natural wonders that NY has to offer like Corbett’s Glen or the Erie Canal. Staying in Rochester for school has allowed me to explore the area.

Do you identify with the term Millennial?
No. To be honest I don’t understand the generational labeling except for the baby boomers but other than that it’s just a label that someone came up with. Also the year I was born in is still disputed as to which generation it falls in. Some argue I belong to Generation Z (Millennial Generation) and some argue it’s Generation Y, but it’s all just names that aren’t worth quibbling over.

What would you like to do after graduation?
I’ve always thought it would be fun to be the creative director for Vogue or W or even for a small company. I’m still playing with the idea of starting up my own business like a pastry shop on Park Ave.
What have you learned at RIT that you were able to apply for this internship?
Marketing, advertising concepts for sure. A lot of the terminology from those classes carried over. Additionally, the concepts and practices from my consulting class in school are definitely applicable.

What’s it like interning in a cowork environment?
Cool. I like that everyone is doing their own independent projects but at the same time, it’s like a collaboration space that everyone is welcome to.
What is the one social channel you can’t live without?
Pinterest. I am a Pinterest addict and if someone took that away I don’t know how I would cope.

What’s your favorite YouTube video you saw this year?
Other than my personal brand video any other videos I watch on youtube consists of indie movie trailers, foreign music clips and French comedy sketches.

What’s your favorite client Livadas Consulting works with?
Balaji Palace. It’s a beautiful resort that is so amazing, I’m tempted to visit.

In order to help business owners improve their online presence, what should our next Updates topic be?
To help business owners improve their online presence we could talk about some of the largest growing social platforms that could be utilized by businesses. We could also discuss how to engage your audience through social media and create a relationship.


We’d like to thank Professor Barry Strauber, one of the “founding-fathers” of our shared workspace at Carlson Cowork for connecting us with his class. We’d also like to thank Shauna Newcomb, Career Services Coordinator at RIT for helping students like Abby and Sandy connect with the Rochester business community.

Sandy and Abby are among the latest generation of Rochesterians with innovation in their DNA.

Try to keep up with these two as we bushwhack through the neo-jungle that is digital marketing.

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